Sawubona – Branding and Packaging Design

The project created for the Sawubona brand encompassed complete branding and packaging design for their supplement line. The name „Sawubona” is derived from the Zulu language, meaning „I see you.” It reflects a deep acknowledgment of the individual, recognizing and valuing their unique presence and needs. This name perfectly aligns with the brand’s mission to nourish both body and mind, addressing the personal wellness journey of each customer.

Each label features a hand-painted, abstract artwork created with acrylic paints, giving the packaging a unique, artistic character. The artwork symbolizes vitality, health, and the natural balance that is the foundation of the brand’s supplements. The colorful, dynamic brushstrokes reflect the energy and power of the nutrients that support the body and its immunity.

The packaging design aims to merge modern minimalism with organic, raw creativity, visually conveying the brand’s message in an attractive and memorable way. Each bottle carries a distinctive artwork that highlights the uniqueness of each supplement and its role in promoting health. The packaging is designed with functionality in mind—shelf-stable and aesthetically pleasing, appealing to those who value both beauty and conscious health choices.

The artwork for each supplement features abstract brush strokes, representing the dynamic and fluid nature of life and health. The swirling colors are a metaphor for vitality, balance, and the interplay between natural ingredients and the body’s innate ability to heal and protect itself. The artistic design stands as a visual reflection of the synergy between nature and science, which Sawubona supplements embody..